How to get customers forAdaptive Data Security Platform

Where to find it security professionals in order to convert them to customers

The idea that helps IT Security Professionals

IT Security Professionals want to protect sensitive data from breaches. However, they can't get it because they need a robust data security solution that can adapt to evolving cyber threats.

Therefore, they need to use your solution, e.g. SecureSense.

Adaptive Data Security Platform : An adaptive data security platform that uses AI and machine learning to detect and prevent data breaches in real-time. Of course it is much better than the stuff from Symantec, McAfee, or Trend Micro!

How to find IT Security Professionals

You can get insights about the pain points of it security professionals if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

Find out where it security professionals hang out (Reddit, Mastodon, etc.)
Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
If you find recurring questions or pet peeves of it security professionals, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
At the end of the blog post, invite them to use your solution: Adaptive Data Security Platform.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find it security professionals

To get started, edit the values in the following 3 input fields and click “Search it security professionals”.

This is what will happen

An AI will brainstorm 5 good search keyword phrases for you to find it security professionals and their pain points in online forums on the internet.
With one click, you can search for each keyword phrase right away.
CustomerPing will present the search results to you.
If you think that one of those results looks like it security professionals wrote it, you can create a “customer radar station” on the forum where the post came from.
You describe what makes a post relevant to your business.
CustomerPing will “ping” you 24h a day, whenever it security professionals complain about their pet peeve: They need a robust data security solution that can adapt to evolving cyber threats.
Good for you because this is something that you can solve with adaptive Data Security Platform, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help it security professionals to reach their goal: To protect sensitive data from breaches.

They will get to know, like and trust you. Eventually, they will buy your solution: Adaptive Data Security Platform.

Get your first customers now!

Data Science Data Science ConsultingAdaptive Data Security Platform