How to get customers forAdvanced Data Quality Management Software

Where to find data quality managers in order to convert them to customers

The idea that helps Data Quality Managers

Data Quality Managers want to improve the accuracy and reliability of data. However, they can't get it because they struggle with identifying and resolving data quality issues across different datasets.

Therefore, they need to use your solution, e.g. DataGuard Pro.

Advanced Data Quality Management Software : DataGuard Pro is an advanced software that helps data quality managers identify and resolve data quality issues across different datasets, improving the accuracy and reliability of data. Of course it is much better than the stuff from Informatica Data Quality, or IBM InfoSphere QualityStage!

How to find Data Quality Managers

You can get insights about the pain points of data quality managers if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

  • Find out where data quality managers hang out (Reddit, Mastodon, etc.)
  • Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
  • Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
  • If you find recurring questions or pet peeves of data quality managers, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
  • At the end of the blog post, invite them to use your solution: Advanced Data Quality Management Software.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find data quality managers

To get started, edit the values in the following 3 input fields and click “Search data quality managers”.

This is what will happen

  • An AI will brainstorm 5 good search keyword phrases for you to find data quality managers and their pain points in online forums on the internet.
  • With one click, you can search for each keyword phrase right away.
  • CustomerPing will present the search results to you.
  • If you think that one of those results looks like data quality managers wrote it, you can create a “customer radar station” on the forum where the post came from.
  • You describe what makes a post relevant to your business.
  • CustomerPing will “ping” you 24h a day, whenever data quality managers complain about their pet peeve: They struggle with identifying and resolving data quality issues across different datasets.
  • Good for you because this is something that you can solve with advanced Data Quality Management Software, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help data quality managers to reach their goal: To improve the accuracy and reliability of data.

They will get to know, like and trust you. Eventually, they will buy your solution: Advanced Data Quality Management Software.


Data ScienceData Quality ManagementAdvanced Data Quality Management Software

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