How to get customers forData Quality Guardian: Automated Data Quality Management System

Where to find data quality analysts in order to convert them to customers

The idea that helps Data Quality Analysts

Data Quality Analysts want to ensure the accuracy and reliability of data for decision-making. However, they can't get it because they struggle to detect and fix data quality issues across various data sources.

Therefore, they need to use your solution, e.g. Data Quality Guardian.

Data Quality Guardian: Automated Data Quality Management System : An innovative software solution that uses machine learning algorithms to proactively identify and resolve data quality issues across multiple data sources, enabling data quality analysts to maintain accurate and reliable data for decision-making. Of course it is much better than the stuff from Informatica, Trifacta, or Ataccama!

How to find Data Quality Analysts

You can get insights about the pain points of data quality analysts if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

  • Find out where data quality analysts hang out (Reddit, Mastodon, etc.)
  • Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
  • Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
  • If you find recurring questions or pet peeves of data quality analysts, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
  • At the end of the blog post, invite them to use your solution: Data Quality Guardian: Automated Data Quality Management System.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find data quality analysts

To get started, edit the values in the following 3 input fields and click “Search data quality analysts”.

This is what will happen

  • An AI will brainstorm 5 good search keyword phrases for you to find data quality analysts and their pain points in online forums on the internet.
  • With one click, you can search for each keyword phrase right away.
  • CustomerPing will present the search results to you.
  • If you think that one of those results looks like data quality analysts wrote it, you can create a “customer radar station” on the forum where the post came from.
  • You describe what makes a post relevant to your business.
  • CustomerPing will “ping” you 24h a day, whenever data quality analysts complain about their pet peeve: They struggle to detect and fix data quality issues across various data sources.
  • Good for you because this is something that you can solve with data Quality Guardian: Automated Data Quality Management System, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help data quality analysts to reach their goal: To ensure the accuracy and reliability of data for decision-making.

They will get to know, like and trust you. Eventually, they will buy your solution: Data Quality Guardian: Automated Data Quality Management System.


Data ScienceData Quality ManagementData Quality Guardian: Automated Data Quality Management System

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