How to get customers forIntegrated Security Operations Platform

Where to find security managers in order to convert them to customers

The idea that helps Security managers

Security managers want to streamline security operations and incident response. However, they can't get it because they face challenges in managing and prioritizing security alerts.

Therefore, they need to use your solution, e.g. SecureOps.

Integrated Security Operations Platform : SecureOps is a comprehensive software solution that assists security managers in streamlining security operations and incident response by effectively managing and prioritizing security alerts, enabling swift and efficient security incident resolution. Of course it is much better than the stuff from Splunk, or IBM QRadar!

How to find Security managers

You can get insights about the pain points of security managers if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

Find out where security managers hang out (Reddit, Mastodon, etc.)
Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
If you find recurring questions or pet peeves of security managers, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
At the end of the blog post, invite them to use your solution: Integrated Security Operations Platform.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find security managers

To get started, edit the values in the following 3 input fields and click “Search security managers”.

This is what will happen

An AI will brainstorm 5 good search keyword phrases for you to find security managers and their pain points in online forums on the internet.
With one click, you can search for each keyword phrase right away.
CustomerPing will present the search results to you.
If you think that one of those results looks like security managers wrote it, you can create a “customer radar station” on the forum where the post came from.
You describe what makes a post relevant to your business.
CustomerPing will “ping” you 24h a day, whenever security managers complain about their pet peeve: They face challenges in managing and prioritizing security alerts.
Good for you because this is something that you can solve with integrated Security Operations Platform, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help security managers to reach their goal: To streamline security operations and incident response.

They will get to know, like and trust you. Eventually, they will buy your solution: Integrated Security Operations Platform.

Get your first customers now!

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