How to get customers forVisibility Analytics: Security Operations Visibility and Control Platform

Where to find security operations managers in order to convert them to customers

The idea that helps Security operations managers

Security operations managers want to improve visibility and control over security operations. However, they can't get it because they struggle with a lack of actionable insights from security tools.

Therefore, they need to use your solution, e.g. Visibility Analytics.

Visibility Analytics: Security Operations Visibility and Control Platform : A cutting-edge platform that integrates with security tools, applies advanced analytics to provide actionable insights, and empowers security operations managers to enhance visibility and control over security operations. Of course it is much better than the stuff from Splunk, LogRhythm, or Exabeam!

How to find Security operations managers

You can get insights about the pain points of security operations managers if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

Find out where security operations managers hang out (Reddit, Mastodon, etc.)
Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
If you find recurring questions or pet peeves of security operations managers, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
At the end of the blog post, invite them to use your solution: Visibility Analytics: Security Operations Visibility and Control Platform.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find security operations managers

To get started, edit the values in the following 3 input fields and click “Search security operations managers”.

This is what will happen

An AI will brainstorm 5 good search keyword phrases for you to find security operations managers and their pain points in online forums on the internet.
With one click, you can search for each keyword phrase right away.
CustomerPing will present the search results to you.
If you think that one of those results looks like security operations managers wrote it, you can create a “customer radar station” on the forum where the post came from.
You describe what makes a post relevant to your business.
CustomerPing will “ping” you 24h a day, whenever security operations managers complain about their pet peeve: They struggle with a lack of actionable insights from security tools.
Good for you because this is something that you can solve with visibility Analytics: Security Operations Visibility and Control Platform, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help security operations managers to reach their goal: To improve visibility and control over security operations.

They will get to know, like and trust you. Eventually, they will buy your solution: Visibility Analytics: Security Operations Visibility and Control Platform.

Get your first customers now!

Cybersecurity Security Operations Center (SOC)Visibility Analytics: Security Operations Visibility and Control Platform