How to get customers forInteractive Cybersecurity Training Platform

Where to find security training coordinators in order to convert them to customers

The idea that helps Security training coordinators

Security training coordinators want to enhance the cybersecurity awareness of employees. However, they can't get it because they struggle to create engaging and effective security training programs.

Therefore, they need to use your solution, e.g. SecureEd.

Interactive Cybersecurity Training Platform : SecureEd is an innovative software platform that empowers security training coordinators to create engaging and effective cybersecurity training programs for employees, enhancing their awareness and knowledge of security best practices. Of course it is much better than the stuff from KnowBe4, or MediaPRO!

How to find Security training coordinators

You can get insights about the pain points of security training coordinators if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

Find out where security training coordinators hang out (Reddit, Mastodon, etc.)
Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
If you find recurring questions or pet peeves of security training coordinators, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
At the end of the blog post, invite them to use your solution: Interactive Cybersecurity Training Platform.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find security training coordinators

To get started, edit the values in the following 3 input fields and click “Search security training coordinators”.

This is what will happen

An AI will brainstorm 5 good search keyword phrases for you to find security training coordinators and their pain points in online forums on the internet.
With one click, you can search for each keyword phrase right away.
CustomerPing will present the search results to you.
If you think that one of those results looks like security training coordinators wrote it, you can create a “customer radar station” on the forum where the post came from.
You describe what makes a post relevant to your business.
CustomerPing will “ping” you 24h a day, whenever security training coordinators complain about their pet peeve: They struggle to create engaging and effective security training programs.
Good for you because this is something that you can solve with interactive Cybersecurity Training Platform, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help security training coordinators to reach their goal: To enhance the cybersecurity awareness of employees.

They will get to know, like and trust you. Eventually, they will buy your solution: Interactive Cybersecurity Training Platform.

Get your first customers now!

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