How to get customers forAutomated Incident Response Solution
Where to find security operations team in order to convert them to customers
The idea that helps Security operations team
Security operations team want to quickly detect and respond to security incidents. However, they can't get it because they struggle with manual and time-consuming incident triage processes.
Therefore, they need to use your solution, e.g. IncidentResponsePro.
Automated Incident Response Solution : An innovative solution that automates incident response processes, allowing security operations teams to quickly detect and respond to security incidents without the need for manual triage. Of course it is much better than the stuff from FireEye Helix, or Rapid7 InsightIDR!
How to find Security operations team
You can get insights about the pain points of security operations team if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.
The process, step by step
One process that we can totally recommend is this:
- Find out where security operations team hang out (Reddit, Mastodon, etc.)
- Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
- Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
- If you find recurring questions or pet peeves of security operations team, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
- At the end of the blog post, invite them to use your solution: Automated Incident Response Solution.
I described the process here in my blog post: Identify a hungry audience.
If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!
Step 1 to find security operations team
To get started, edit the values in the following 3 input fields and click “Search security operations team”.
This is what will happen
- An AI will brainstorm 5 good search keyword phrases for you to find security operations team and their pain points in online forums on the internet.
- With one click, you can search for each keyword phrase right away.
- CustomerPing will present the search results to you.
- If you think that one of those results looks like security operations team wrote it, you can create a “customer radar station” on the forum where the post came from.
- You describe what makes a post relevant to your business.
- CustomerPing will “ping” you 24h a day, whenever security operations team complain about their pet peeve: They struggle with manual and time-consuming incident triage processes.
- Good for you because this is something that you can solve with automated Incident Response Solution, right?
What to do when you get a “customer ping”
When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.
Help security operations team to reach their goal: To quickly detect and respond to security incidents.
They will get to know, like and trust you. Eventually, they will buy your solution: Automated Incident Response Solution.
CybersecuritySecurity Operations Center (SOC)Automated Incident Response Solution
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