How to get customers forSecurity Incident Orchestration Platform

Where to find security operations managers in order to convert them to customers

The idea that helps Security Operations Managers

Security Operations Managers want to streamline and automate security incident response processes. However, they can't get it because they struggle with coordinating and prioritizing various security alerts.

Therefore, they need to use your solution, e.g. IncidentOrchestrator.

Security Incident Orchestration Platform : IncidentOrchestrator is a platform that streamlines and automates security incident response processes by coordinating and prioritizing security alerts for security operations managers. Of course it is much better than the stuff from Demisto, or Swimlane!

How to find Security Operations Managers

You can get insights about the pain points of security operations managers if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

Find out where security operations managers hang out (Reddit, Mastodon, etc.)
Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
If you find recurring questions or pet peeves of security operations managers, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
At the end of the blog post, invite them to use your solution: Security Incident Orchestration Platform.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find security operations managers

To get started, edit the values in the following 3 input fields and click “Search security operations managers”.

This is what will happen

An AI will brainstorm 5 good search keyword phrases for you to find security operations managers and their pain points in online forums on the internet.
With one click, you can search for each keyword phrase right away.
CustomerPing will present the search results to you.
If you think that one of those results looks like security operations managers wrote it, you can create a “customer radar station” on the forum where the post came from.
You describe what makes a post relevant to your business.
CustomerPing will “ping” you 24h a day, whenever security operations managers complain about their pet peeve: They struggle with coordinating and prioritizing various security alerts.
Good for you because this is something that you can solve with security Incident Orchestration Platform, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help security operations managers to reach their goal: To streamline and automate security incident response processes.

They will get to know, like and trust you. Eventually, they will buy your solution: Security Incident Orchestration Platform.

Get your first customers now!

Cybersecurity Security Operations Center (SOC)Security Incident Orchestration Platform