How to get customers forAdvanced SIEM Platform

Where to find soc analysts in order to convert them to customers

The idea that helps SOC Analysts

SOC Analysts want to monitor and analyze security events in real-time. However, they can't get it because they struggle to correlate and analyze vast amounts of security data.

Therefore, they need to use your solution, e.g. EventGuard.

Advanced SIEM Platform : EventGuard is an advanced SIEM platform that empowers SOC analysts to monitor and analyze security events in real-time by correlating and analyzing vast amounts of security data effectively. Of course it is much better than the stuff from Splunk Enterprise Security, ArcSight, or LogPoint!

How to find SOC Analysts

You can get insights about the pain points of soc analysts if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

  • Find out where soc analysts hang out (Reddit, Mastodon, etc.)
  • Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
  • Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
  • If you find recurring questions or pet peeves of soc analysts, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
  • At the end of the blog post, invite them to use your solution: Advanced SIEM Platform.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find soc analysts

To get started, edit the values in the following 3 input fields and click “Search soc analysts”.

This is what will happen

  • An AI will brainstorm 5 good search keyword phrases for you to find soc analysts and their pain points in online forums on the internet.
  • With one click, you can search for each keyword phrase right away.
  • CustomerPing will present the search results to you.
  • If you think that one of those results looks like soc analysts wrote it, you can create a “customer radar station” on the forum where the post came from.
  • You describe what makes a post relevant to your business.
  • CustomerPing will “ping” you 24h a day, whenever soc analysts complain about their pet peeve: They struggle to correlate and analyze vast amounts of security data.
  • Good for you because this is something that you can solve with advanced SIEM Platform, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help soc analysts to reach their goal: To monitor and analyze security events in real-time.

They will get to know, like and trust you. Eventually, they will buy your solution: Advanced SIEM Platform.

CybersecuritySecurity Information and Event Management (SIEM)Advanced SIEM Platform

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