How to get customers forSecurity Compliance Management Tool

Where to find security officers in order to convert them to customers

The idea that helps Security Officers

Security Officers want to ensure compliance with security regulations. However, they can't get it because they find it challenging to keep track of regulatory changes.

Therefore, they need to use your solution, e.g. ReguGuard.

Security Compliance Management Tool : A comprehensive tool that tracks and notifies security officers of any changes in security regulations, helping them maintain compliance effectively. Of course it is much better than the stuff from RSA Archer, or MetricStream!

How to find Security Officers

You can get insights about the pain points of security officers if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

Find out where security officers hang out (Reddit, Mastodon, etc.)
Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
If you find recurring questions or pet peeves of security officers, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
At the end of the blog post, invite them to use your solution: Security Compliance Management Tool.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find security officers

To get started, edit the values in the following 3 input fields and click “Search security officers”.

This is what will happen

An AI will brainstorm 5 good search keyword phrases for you to find security officers and their pain points in online forums on the internet.
With one click, you can search for each keyword phrase right away.
CustomerPing will present the search results to you.
If you think that one of those results looks like security officers wrote it, you can create a “customer radar station” on the forum where the post came from.
You describe what makes a post relevant to your business.
CustomerPing will “ping” you 24h a day, whenever security officers complain about their pet peeve: They find it challenging to keep track of regulatory changes.
Good for you because this is something that you can solve with security Compliance Management Tool, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help security officers to reach their goal: To ensure compliance with security regulations.

They will get to know, like and trust you. Eventually, they will buy your solution: Security Compliance Management Tool.

Get your first customers now!

Cybersecurity Security ComplianceSecurity Compliance Management Tool