How to get customers forInteractive Security Awareness Training Solution

Where to find security trainers in order to convert them to customers

The idea that helps Security Trainers

Security Trainers want to educate employees on the latest security best practices. However, they can't get it because they struggle to engage employees in traditional security awareness training methods.

Therefore, they need to use your solution, e.g. SecureLearn.

Interactive Security Awareness Training Solution : SecureLearn is a revolutionary training platform that combines interactive content with gamified elements to engage employees in learning the latest security best practices effectively. Of course it is much better than the stuff from KnowBe4, SANS Institute, or Infosec!

How to find Security Trainers

You can get insights about the pain points of security trainers if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

  • Find out where security trainers hang out (Reddit, Mastodon, etc.)
  • Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
  • Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
  • If you find recurring questions or pet peeves of security trainers, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
  • At the end of the blog post, invite them to use your solution: Interactive Security Awareness Training Solution.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find security trainers

To get started, edit the values in the following 3 input fields and click “Search security trainers”.

This is what will happen

  • An AI will brainstorm 5 good search keyword phrases for you to find security trainers and their pain points in online forums on the internet.
  • With one click, you can search for each keyword phrase right away.
  • CustomerPing will present the search results to you.
  • If you think that one of those results looks like security trainers wrote it, you can create a “customer radar station” on the forum where the post came from.
  • You describe what makes a post relevant to your business.
  • CustomerPing will “ping” you 24h a day, whenever security trainers complain about their pet peeve: They struggle to engage employees in traditional security awareness training methods.
  • Good for you because this is something that you can solve with interactive Security Awareness Training Solution, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help security trainers to reach their goal: To educate employees on the latest security best practices.

They will get to know, like and trust you. Eventually, they will buy your solution: Interactive Security Awareness Training Solution.

CybersecuritySecurity Awareness TrainingInteractive Security Awareness Training Solution

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