How to get customers forNext-Generation Network Threat Detection

Where to find network security engineers in order to convert them to customers

The idea that helps Network Security Engineers

Network Security Engineers want to secure the organization's network infrastructure. However, they can't get it because they face challenges in detecting and mitigating advanced network threats.

Therefore, they need to use your solution, e.g. NetDefend.

Next-Generation Network Threat Detection : NetDefend is an innovative network security software that utilizes behavioral analytics and threat intelligence to detect and prevent advanced network threats. It offers comprehensive network visibility and protection. Of course it is much better than the stuff from Cisco, Palo Alto Networks, or Fortinet!

How to find Network Security Engineers

You can get insights about the pain points of network security engineers if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

  • Find out where network security engineers hang out (Reddit, Mastodon, etc.)
  • Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
  • Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
  • If you find recurring questions or pet peeves of network security engineers, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
  • At the end of the blog post, invite them to use your solution: Next-Generation Network Threat Detection.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find network security engineers

To get started, edit the values in the following 3 input fields and click “Search network security engineers”.

This is what will happen

  • An AI will brainstorm 5 good search keyword phrases for you to find network security engineers and their pain points in online forums on the internet.
  • With one click, you can search for each keyword phrase right away.
  • CustomerPing will present the search results to you.
  • If you think that one of those results looks like network security engineers wrote it, you can create a “customer radar station” on the forum where the post came from.
  • You describe what makes a post relevant to your business.
  • CustomerPing will “ping” you 24h a day, whenever network security engineers complain about their pet peeve: They face challenges in detecting and mitigating advanced network threats.
  • Good for you because this is something that you can solve with next-Generation Network Threat Detection, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help network security engineers to reach their goal: To secure the organization's network infrastructure.

They will get to know, like and trust you. Eventually, they will buy your solution: Next-Generation Network Threat Detection.

CybersecurityNetwork SecurityNext-Generation Network Threat Detection

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