How to get customers forAutomated Incident Response System

Where to find incident response teams in order to convert them to customers

The idea that helps Incident Response Teams

Incident Response Teams want to quickly respond to security incidents. However, they can't get it because they struggle with manual incident investigation and response processes.

Therefore, they need to use your solution, e.g. IncidentX.

Automated Incident Response System : IncidentX is an automated incident response system that accelerates response times by leveraging AI and machine learning to streamline incident investigation and response for incident response teams. Of course it is much better than the stuff from IBM Resilient, or FireEye Mandiant!

How to find Incident Response Teams

You can get insights about the pain points of incident response teams if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

  • Find out where incident response teams hang out (Reddit, Mastodon, etc.)
  • Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
  • Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
  • If you find recurring questions or pet peeves of incident response teams, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
  • At the end of the blog post, invite them to use your solution: Automated Incident Response System.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find incident response teams

To get started, edit the values in the following 3 input fields and click “Search incident response teams”.

This is what will happen

  • An AI will brainstorm 5 good search keyword phrases for you to find incident response teams and their pain points in online forums on the internet.
  • With one click, you can search for each keyword phrase right away.
  • CustomerPing will present the search results to you.
  • If you think that one of those results looks like incident response teams wrote it, you can create a “customer radar station” on the forum where the post came from.
  • You describe what makes a post relevant to your business.
  • CustomerPing will “ping” you 24h a day, whenever incident response teams complain about their pet peeve: They struggle with manual incident investigation and response processes.
  • Good for you because this is something that you can solve with automated Incident Response System, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help incident response teams to reach their goal: To quickly respond to security incidents.

They will get to know, like and trust you. Eventually, they will buy your solution: Automated Incident Response System.

CybersecurityIncident Response and ForensicsAutomated Incident Response System

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