How to get customers forAutomated Incident Response and Forensics Software
Where to find cybersecurity investigators in order to convert them to customers
The idea that helps Cybersecurity Investigators
Cybersecurity Investigators want to efficiently investigate and respond to security incidents. However, they can't get it because they struggle to conduct thorough forensic analysis of digital evidence.
Therefore, they need to use your solution, e.g. ForensicGuard.
Automated Incident Response and Forensics Software : ForensicGuard is an automated incident response and forensics software that empowers Cybersecurity Investigators to efficiently investigate and respond to security incidents by conducting thorough forensic analysis of digital evidence. Of course it is much better than the stuff from EnCase Forensic, or AccessData Forensics Toolkit!
How to find Cybersecurity Investigators
You can get insights about the pain points of cybersecurity investigators if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.
The process, step by step
One process that we can totally recommend is this:
- Find out where cybersecurity investigators hang out (Reddit, Mastodon, etc.)
- Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
- Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
- If you find recurring questions or pet peeves of cybersecurity investigators, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
- At the end of the blog post, invite them to use your solution: Automated Incident Response and Forensics Software.
I described the process here in my blog post: Identify a hungry audience.
If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!
Step 1 to find cybersecurity investigators
To get started, edit the values in the following 3 input fields and click “Search cybersecurity investigators”.
This is what will happen
- An AI will brainstorm 5 good search keyword phrases for you to find cybersecurity investigators and their pain points in online forums on the internet.
- With one click, you can search for each keyword phrase right away.
- CustomerPing will present the search results to you.
- If you think that one of those results looks like cybersecurity investigators wrote it, you can create a “customer radar station” on the forum where the post came from.
- You describe what makes a post relevant to your business.
- CustomerPing will “ping” you 24h a day, whenever cybersecurity investigators complain about their pet peeve: They struggle to conduct thorough forensic analysis of digital evidence.
- Good for you because this is something that you can solve with automated Incident Response and Forensics Software, right?
What to do when you get a “customer ping”
When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.
Help cybersecurity investigators to reach their goal: To efficiently investigate and respond to security incidents.
They will get to know, like and trust you. Eventually, they will buy your solution: Automated Incident Response and Forensics Software.
CybersecurityIncident Response and ForensicsAutomated Incident Response and Forensics Software
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