How to get customers forAccess Management Platform

Where to find identity management teams in order to convert them to customers

The idea that helps Identity Management Teams

Identity Management Teams want ensure secure access. However, they can't get it because they struggle to manage complex access permissions.

Therefore, they need to use your solution, e.g. SecureIdentity.

Access Management Platform : SecureIdentity is a comprehensive platform that simplifies and automates access management, streamlining the process of granting and revoking permissions. Of course it is much better than the stuff from Okta, or Ping Identity!

How to find Identity Management Teams

You can get insights about the pain points of identity management teams if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

  • Find out where identity management teams hang out (Reddit, Mastodon, etc.)
  • Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
  • Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
  • If you find recurring questions or pet peeves of identity management teams, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
  • At the end of the blog post, invite them to use your solution: Access Management Platform.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find identity management teams

To get started, edit the values in the following 3 input fields and click “Search identity management teams”.

This is what will happen

  • An AI will brainstorm 5 good search keyword phrases for you to find identity management teams and their pain points in online forums on the internet.
  • With one click, you can search for each keyword phrase right away.
  • CustomerPing will present the search results to you.
  • If you think that one of those results looks like identity management teams wrote it, you can create a “customer radar station” on the forum where the post came from.
  • You describe what makes a post relevant to your business.
  • CustomerPing will “ping” you 24h a day, whenever identity management teams complain about their pet peeve: They struggle to manage complex access permissions.
  • Good for you because this is something that you can solve with access Management Platform, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help identity management teams to reach their goal: Ensure secure access.

They will get to know, like and trust you. Eventually, they will buy your solution: Access Management Platform.

CybersecurityIdentity and Access Management (IAM)Access Management Platform

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