How to get customers forIntelligent Identity and Access Management Platform

Where to find iam specialists in order to convert them to customers

The idea that helps IAM Specialists

IAM Specialists want to securely manage user identities and accesses. However, they can't get it because they face challenges in implementing a seamless and scalable identity and access management solution.

Therefore, they need to use your solution, e.g. IdentityForge.

Intelligent Identity and Access Management Platform : IdentityForge is a next-generation software platform that streamlines the management of user identities and access rights. It offers advanced features for secure and scalable IAM implementation. Of course it is much better than the stuff from Okta Identity Cloud, or Ping Identity!

How to find IAM Specialists

You can get insights about the pain points of iam specialists if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

Find out where iam specialists hang out (Reddit, Mastodon, etc.)
Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
If you find recurring questions or pet peeves of iam specialists, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
At the end of the blog post, invite them to use your solution: Intelligent Identity and Access Management Platform.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find iam specialists

To get started, edit the values in the following 3 input fields and click “Search iam specialists”.

This is what will happen

An AI will brainstorm 5 good search keyword phrases for you to find iam specialists and their pain points in online forums on the internet.
With one click, you can search for each keyword phrase right away.
CustomerPing will present the search results to you.
If you think that one of those results looks like iam specialists wrote it, you can create a “customer radar station” on the forum where the post came from.
You describe what makes a post relevant to your business.
CustomerPing will “ping” you 24h a day, whenever iam specialists complain about their pet peeve: They face challenges in implementing a seamless and scalable identity and access management solution.
Good for you because this is something that you can solve with intelligent Identity and Access Management Platform, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help iam specialists to reach their goal: To securely manage user identities and accesses.

They will get to know, like and trust you. Eventually, they will buy your solution: Intelligent Identity and Access Management Platform.

Get your first customers now!

Cybersecurity Identity and Access Management (IAM)Intelligent Identity and Access Management Platform