How to get customers forSimplified Identity and Access Management Solution

Where to find iam managers in order to convert them to customers

The idea that helps IAM Managers

IAM Managers want to manage user identities efficiently. However, they can't get it because they struggle with the complexity of permissions and access controls.

Therefore, they need to use your solution, e.g. IdentityEase.

Simplified Identity and Access Management Solution : IdentityEase is a simplified identity and access management solution that streamlines the management of user identities, permissions, and access controls. It offers a user-friendly interface and automation features to help IAM Managers efficiently handle access rights across the organization. Of course it is much better than the stuff from Okta, Microsoft Azure AD, or Ping Identity!

How to find IAM Managers

You can get insights about the pain points of iam managers if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

  • Find out where iam managers hang out (Reddit, Mastodon, etc.)
  • Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
  • Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
  • If you find recurring questions or pet peeves of iam managers, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
  • At the end of the blog post, invite them to use your solution: Simplified Identity and Access Management Solution.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find iam managers

To get started, edit the values in the following 3 input fields and click “Search iam managers”.

This is what will happen

  • An AI will brainstorm 5 good search keyword phrases for you to find iam managers and their pain points in online forums on the internet.
  • With one click, you can search for each keyword phrase right away.
  • CustomerPing will present the search results to you.
  • If you think that one of those results looks like iam managers wrote it, you can create a “customer radar station” on the forum where the post came from.
  • You describe what makes a post relevant to your business.
  • CustomerPing will “ping” you 24h a day, whenever iam managers complain about their pet peeve: They struggle with the complexity of permissions and access controls.
  • Good for you because this is something that you can solve with simplified Identity and Access Management Solution, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help iam managers to reach their goal: To manage user identities efficiently.

They will get to know, like and trust you. Eventually, they will buy your solution: Simplified Identity and Access Management Solution.

CybersecurityIdentity and Access Management (IAM)Simplified Identity and Access Management Solution

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