How to get customers forUnified Identity and Access Management Solution
Where to find iam managers in order to convert them to customers
The idea that helps IAM Managers
IAM Managers want to control user access to critical systems. However, they can't get it because they struggle to manage complex user access permissions across multiple systems.
Therefore, they need to use your solution, e.g. AccessControl Pro.
Unified Identity and Access Management Solution : AccessControl Pro is a comprehensive IAM platform that centralizes user access permissions across multiple systems, making it easier for IAM managers to manage and control user access effectively. Of course it is much better than the stuff from IAMSecure, or AccessManager!
How to find IAM Managers
You can get insights about the pain points of iam managers if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.
The process, step by step
One process that we can totally recommend is this:
- Find out where iam managers hang out (Reddit, Mastodon, etc.)
- Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
- Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
- If you find recurring questions or pet peeves of iam managers, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
- At the end of the blog post, invite them to use your solution: Unified Identity and Access Management Solution.
I described the process here in my blog post: Identify a hungry audience.
If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!
Step 1 to find iam managers
To get started, edit the values in the following 3 input fields and click “Search iam managers”.
This is what will happen
- An AI will brainstorm 5 good search keyword phrases for you to find iam managers and their pain points in online forums on the internet.
- With one click, you can search for each keyword phrase right away.
- CustomerPing will present the search results to you.
- If you think that one of those results looks like iam managers wrote it, you can create a “customer radar station” on the forum where the post came from.
- You describe what makes a post relevant to your business.
- CustomerPing will “ping” you 24h a day, whenever iam managers complain about their pet peeve: They struggle to manage complex user access permissions across multiple systems.
- Good for you because this is something that you can solve with unified Identity and Access Management Solution, right?
What to do when you get a “customer ping”
When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.
Help iam managers to reach their goal: To control user access to critical systems.
They will get to know, like and trust you. Eventually, they will buy your solution: Unified Identity and Access Management Solution.
CybersecurityIdentity and Access Management (IAM)Unified Identity and Access Management Solution
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