How to get customers forUnified Endpoint Security Management System

Where to find endpoint security analysts in order to convert them to customers

The idea that helps Endpoint Security Analysts

Endpoint Security Analysts want to protect endpoint devices from cyber threats. However, they can't get it because they struggle to efficiently manage and respond to security incidents on diverse endpoints.

Therefore, they need to use your solution, e.g. EndpointShield.

Unified Endpoint Security Management System : EndpointShield is an innovative software product that offers centralized visibility and control over security incidents on diverse endpoint devices. It helps analysts effectively protect endpoints from cyber threats. Of course it is much better than the stuff from CrowdStrike Falcon, or Carbon Black!

How to find Endpoint Security Analysts

You can get insights about the pain points of endpoint security analysts if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

Find out where endpoint security analysts hang out (Reddit, Mastodon, etc.)
Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
If you find recurring questions or pet peeves of endpoint security analysts, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
At the end of the blog post, invite them to use your solution: Unified Endpoint Security Management System.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find endpoint security analysts

To get started, edit the values in the following 3 input fields and click “Search endpoint security analysts”.

This is what will happen

An AI will brainstorm 5 good search keyword phrases for you to find endpoint security analysts and their pain points in online forums on the internet.
With one click, you can search for each keyword phrase right away.
CustomerPing will present the search results to you.
If you think that one of those results looks like endpoint security analysts wrote it, you can create a “customer radar station” on the forum where the post came from.
You describe what makes a post relevant to your business.
CustomerPing will “ping” you 24h a day, whenever endpoint security analysts complain about their pet peeve: They struggle to efficiently manage and respond to security incidents on diverse endpoints.
Good for you because this is something that you can solve with unified Endpoint Security Management System, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help endpoint security analysts to reach their goal: To protect endpoint devices from cyber threats.

They will get to know, like and trust you. Eventually, they will buy your solution: Unified Endpoint Security Management System.

Get your first customers now!

Cybersecurity Endpoint SecurityUnified Endpoint Security Management System