How to get customers forUnified Endpoint Security Management Platform

Where to find it security managers in order to convert them to customers

The idea that helps IT Security Managers

IT Security Managers want to secure all endpoints within their organization. However, they can't get it because they struggle to manage and secure a diverse range of endpoints including mobile devices and IoT devices.

Therefore, they need to use your solution, e.g. EndpointLock.

Unified Endpoint Security Management Platform : EndpointLock is a comprehensive endpoint security management platform that enables IT Security Managers to centrally manage and secure all endpoints within their organization, including mobile devices and IoT devices. Of course it is much better than the stuff from CrowdStrike Falcon, or McAfee Endpoint Security!

How to find IT Security Managers

You can get insights about the pain points of it security managers if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

Find out where it security managers hang out (Reddit, Mastodon, etc.)
Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
If you find recurring questions or pet peeves of it security managers, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
At the end of the blog post, invite them to use your solution: Unified Endpoint Security Management Platform.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find it security managers

To get started, edit the values in the following 3 input fields and click “Search it security managers”.

This is what will happen

An AI will brainstorm 5 good search keyword phrases for you to find it security managers and their pain points in online forums on the internet.
With one click, you can search for each keyword phrase right away.
CustomerPing will present the search results to you.
If you think that one of those results looks like it security managers wrote it, you can create a “customer radar station” on the forum where the post came from.
You describe what makes a post relevant to your business.
CustomerPing will “ping” you 24h a day, whenever it security managers complain about their pet peeve: They struggle to manage and secure a diverse range of endpoints including mobile devices and IoT devices.
Good for you because this is something that you can solve with unified Endpoint Security Management Platform, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help it security managers to reach their goal: To secure all endpoints within their organization.

They will get to know, like and trust you. Eventually, they will buy your solution: Unified Endpoint Security Management Platform.

Get your first customers now!

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