How to get customers forNext-Gen Endpoint Security Platform

Where to find security operations team in order to convert them to customers

The idea that helps Security operations team

Security operations team want to secure endpoints and prevent cyber threats. However, they can't get it because they struggle with managing and detecting advanced endpoint security attacks.

Therefore, they need to use your solution, e.g. EndGuard.

Next-Gen Endpoint Security Platform : EndGuard is a comprehensive platform that uses machine learning to detect and prevent advanced endpoint security attacks, ensuring maximum protection. Of course it is much better than the stuff from CrowdStrike, Carbon Black, or Cylance!

How to find Security operations team

You can get insights about the pain points of security operations team if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

  • Find out where security operations team hang out (Reddit, Mastodon, etc.)
  • Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
  • Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
  • If you find recurring questions or pet peeves of security operations team, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
  • At the end of the blog post, invite them to use your solution: Next-Gen Endpoint Security Platform.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find security operations team

To get started, edit the values in the following 3 input fields and click “Search security operations team”.

This is what will happen

  • An AI will brainstorm 5 good search keyword phrases for you to find security operations team and their pain points in online forums on the internet.
  • With one click, you can search for each keyword phrase right away.
  • CustomerPing will present the search results to you.
  • If you think that one of those results looks like security operations team wrote it, you can create a “customer radar station” on the forum where the post came from.
  • You describe what makes a post relevant to your business.
  • CustomerPing will “ping” you 24h a day, whenever security operations team complain about their pet peeve: They struggle with managing and detecting advanced endpoint security attacks.
  • Good for you because this is something that you can solve with next-Gen Endpoint Security Platform, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help security operations team to reach their goal: To secure endpoints and prevent cyber threats.

They will get to know, like and trust you. Eventually, they will buy your solution: Next-Gen Endpoint Security Platform.

CybersecurityEndpoint SecurityNext-Gen Endpoint Security Platform

Related topics

Share this: