How to get customers forData Flow Mapping and Compliance Tool

Where to find privacy officers in order to convert them to customers

The idea that helps Privacy Officers

Privacy Officers want to ensure compliance with data protection regulations. However, they can't get it because they face challenges in mapping personal data flows within their organization.

Therefore, they need to use your solution, e.g. PrivacyShield360.

Data Flow Mapping and Compliance Tool : PrivacyShield360 assists privacy officers in mapping personal data flows across their organization, facilitating compliance with data protection regulations by providing visibility into data processing activities. Of course it is much better than the stuff from OneTrust, or TrustArc!

How to find Privacy Officers

You can get insights about the pain points of privacy officers if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

  • Find out where privacy officers hang out (Reddit, Mastodon, etc.)
  • Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
  • Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
  • If you find recurring questions or pet peeves of privacy officers, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
  • At the end of the blog post, invite them to use your solution: Data Flow Mapping and Compliance Tool.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find privacy officers

To get started, edit the values in the following 3 input fields and click “Search privacy officers”.

This is what will happen

  • An AI will brainstorm 5 good search keyword phrases for you to find privacy officers and their pain points in online forums on the internet.
  • With one click, you can search for each keyword phrase right away.
  • CustomerPing will present the search results to you.
  • If you think that one of those results looks like privacy officers wrote it, you can create a “customer radar station” on the forum where the post came from.
  • You describe what makes a post relevant to your business.
  • CustomerPing will “ping” you 24h a day, whenever privacy officers complain about their pet peeve: They face challenges in mapping personal data flows within their organization.
  • Good for you because this is something that you can solve with data Flow Mapping and Compliance Tool, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help privacy officers to reach their goal: To ensure compliance with data protection regulations.

They will get to know, like and trust you. Eventually, they will buy your solution: Data Flow Mapping and Compliance Tool.

CybersecurityData ProtectionData Flow Mapping and Compliance Tool

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