How to get customers forData Protection and Compliance Platform

Where to find data protection officers in order to convert them to customers

The idea that helps Data Protection Officers

Data Protection Officers want to ensure compliance with data privacy regulations. However, they can't get it because they struggle to manage and secure sensitive data across their organization.

Therefore, they need to use your solution, e.g. DataSafePro.

Data Protection and Compliance Platform : DataSafePro offers a comprehensive solution for data classification, encryption, access control, and monitoring, aiding Data Protection Officers in safeguarding data and meeting regulatory requirements. Of course it is much better than the stuff from Varonis, Symantec Data Loss Prevention, or Digital Guardian!

How to find Data Protection Officers

You can get insights about the pain points of data protection officers if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

Find out where data protection officers hang out (Reddit, Mastodon, etc.)
Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
If you find recurring questions or pet peeves of data protection officers, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
At the end of the blog post, invite them to use your solution: Data Protection and Compliance Platform.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find data protection officers

To get started, edit the values in the following 3 input fields and click “Search data protection officers”.

This is what will happen

An AI will brainstorm 5 good search keyword phrases for you to find data protection officers and their pain points in online forums on the internet.
With one click, you can search for each keyword phrase right away.
CustomerPing will present the search results to you.
If you think that one of those results looks like data protection officers wrote it, you can create a “customer radar station” on the forum where the post came from.
You describe what makes a post relevant to your business.
CustomerPing will “ping” you 24h a day, whenever data protection officers complain about their pet peeve: They struggle to manage and secure sensitive data across their organization.
Good for you because this is something that you can solve with data Protection and Compliance Platform, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help data protection officers to reach their goal: To ensure compliance with data privacy regulations.

They will get to know, like and trust you. Eventually, they will buy your solution: Data Protection and Compliance Platform.

Get your first customers now!

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