How to get customers forUnified Data Protection Suite

Where to find data protection specialists in order to convert them to customers

The idea that helps Data Protection Specialists

Data Protection Specialists want to secure sensitive data from unauthorized access and misuse. However, they can't get it because they struggle to implement consistent data protection policies across varied data sources and platforms.

Therefore, they need to use your solution, e.g. DataFortify.

Unified Data Protection Suite : DataFortify is a centralized data protection solution that offers encryption, access controls, and policy enforcement mechanisms to safeguard confidential information across diverse data repositories and applications. Of course it is much better than the stuff from Symantec, McAfee, or Trend Micro!

How to find Data Protection Specialists

You can get insights about the pain points of data protection specialists if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

  • Find out where data protection specialists hang out (Reddit, Mastodon, etc.)
  • Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
  • Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
  • If you find recurring questions or pet peeves of data protection specialists, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
  • At the end of the blog post, invite them to use your solution: Unified Data Protection Suite.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find data protection specialists

To get started, edit the values in the following 3 input fields and click “Search data protection specialists”.

This is what will happen

  • An AI will brainstorm 5 good search keyword phrases for you to find data protection specialists and their pain points in online forums on the internet.
  • With one click, you can search for each keyword phrase right away.
  • CustomerPing will present the search results to you.
  • If you think that one of those results looks like data protection specialists wrote it, you can create a “customer radar station” on the forum where the post came from.
  • You describe what makes a post relevant to your business.
  • CustomerPing will “ping” you 24h a day, whenever data protection specialists complain about their pet peeve: They struggle to implement consistent data protection policies across varied data sources and platforms.
  • Good for you because this is something that you can solve with unified Data Protection Suite, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help data protection specialists to reach their goal: To secure sensitive data from unauthorized access and misuse.

They will get to know, like and trust you. Eventually, they will buy your solution: Unified Data Protection Suite.

CybersecurityData ProtectionUnified Data Protection Suite

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