How to get customers forCyber Risk Quantification Platform

Where to find cyber insurance analysts in order to convert them to customers

The idea that helps Cyber Insurance Analysts

Cyber Insurance Analysts want to accurately assess and mitigate cybersecurity risks for insurance coverage. However, they can't get it because they struggle to quantify the financial impact of cyber incidents and breaches.

Therefore, they need to use your solution, e.g. RiskInsure.

Cyber Risk Quantification Platform : RiskInsure is a specialized software tool that uses predictive analytics and risk modeling techniques to assess and quantify cyber risks, enabling insurance analysts to make informed decisions on coverage options and premiums. Of course it is much better than the stuff from CyberCube, RMS, or NetDiligence!

How to find Cyber Insurance Analysts

You can get insights about the pain points of cyber insurance analysts if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

  • Find out where cyber insurance analysts hang out (Reddit, Mastodon, etc.)
  • Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
  • Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
  • If you find recurring questions or pet peeves of cyber insurance analysts, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
  • At the end of the blog post, invite them to use your solution: Cyber Risk Quantification Platform.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find cyber insurance analysts

To get started, edit the values in the following 3 input fields and click “Search cyber insurance analysts”.

This is what will happen

  • An AI will brainstorm 5 good search keyword phrases for you to find cyber insurance analysts and their pain points in online forums on the internet.
  • With one click, you can search for each keyword phrase right away.
  • CustomerPing will present the search results to you.
  • If you think that one of those results looks like cyber insurance analysts wrote it, you can create a “customer radar station” on the forum where the post came from.
  • You describe what makes a post relevant to your business.
  • CustomerPing will “ping” you 24h a day, whenever cyber insurance analysts complain about their pet peeve: They struggle to quantify the financial impact of cyber incidents and breaches.
  • Good for you because this is something that you can solve with cyber Risk Quantification Platform, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help cyber insurance analysts to reach their goal: To accurately assess and mitigate cybersecurity risks for insurance coverage.

They will get to know, like and trust you. Eventually, they will buy your solution: Cyber Risk Quantification Platform.

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