How to get customers forCyber Risk Quantification Software

Where to find cyber insurance underwriters in order to convert them to customers

The idea that helps Cyber Insurance Underwriters

Cyber Insurance Underwriters want to accurately assess cyber risks. However, they can't get it because they struggle to quantify the financial impact of potential cyber attacks.

Therefore, they need to use your solution, e.g. RiskGuard.

Cyber Risk Quantification Software : A software that leverages data analytics and historical trends to predict the financial implications of cyber incidents. Of course it is much better than the stuff from RMS, CyberCube, or Guidewire!

How to find Cyber Insurance Underwriters

You can get insights about the pain points of cyber insurance underwriters if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

  • Find out where cyber insurance underwriters hang out (Reddit, Mastodon, etc.)
  • Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
  • Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
  • If you find recurring questions or pet peeves of cyber insurance underwriters, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
  • At the end of the blog post, invite them to use your solution: Cyber Risk Quantification Software.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find cyber insurance underwriters

To get started, edit the values in the following 3 input fields and click “Search cyber insurance underwriters”.

This is what will happen

  • An AI will brainstorm 5 good search keyword phrases for you to find cyber insurance underwriters and their pain points in online forums on the internet.
  • With one click, you can search for each keyword phrase right away.
  • CustomerPing will present the search results to you.
  • If you think that one of those results looks like cyber insurance underwriters wrote it, you can create a “customer radar station” on the forum where the post came from.
  • You describe what makes a post relevant to your business.
  • CustomerPing will “ping” you 24h a day, whenever cyber insurance underwriters complain about their pet peeve: They struggle to quantify the financial impact of potential cyber attacks.
  • Good for you because this is something that you can solve with cyber Risk Quantification Software, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help cyber insurance underwriters to reach their goal: To accurately assess cyber risks.

They will get to know, like and trust you. Eventually, they will buy your solution: Cyber Risk Quantification Software.


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