How to get customers forCloud Security Suite

Where to find cloud security engineers in order to convert them to customers

The idea that helps Cloud Security Engineers

Cloud Security Engineers want to enhance cloud security. However, they can't get it because they struggle with managing security across complex cloud environments.

Therefore, they need to use your solution, e.g. CloudDefender.

Cloud Security Suite : CloudDefender is a comprehensive software suite that centralizes and simplifies cloud security management for Cloud Security Engineers, allowing them to enhance security across complex cloud environments. Of course it is much better than the stuff from CloudPassage, or McAfee Cloud Security!

How to find Cloud Security Engineers

You can get insights about the pain points of cloud security engineers if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

  • Find out where cloud security engineers hang out (Reddit, Mastodon, etc.)
  • Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
  • Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
  • If you find recurring questions or pet peeves of cloud security engineers, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
  • At the end of the blog post, invite them to use your solution: Cloud Security Suite.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find cloud security engineers

To get started, edit the values in the following 3 input fields and click “Search cloud security engineers”.

This is what will happen

  • An AI will brainstorm 5 good search keyword phrases for you to find cloud security engineers and their pain points in online forums on the internet.
  • With one click, you can search for each keyword phrase right away.
  • CustomerPing will present the search results to you.
  • If you think that one of those results looks like cloud security engineers wrote it, you can create a “customer radar station” on the forum where the post came from.
  • You describe what makes a post relevant to your business.
  • CustomerPing will “ping” you 24h a day, whenever cloud security engineers complain about their pet peeve: They struggle with managing security across complex cloud environments.
  • Good for you because this is something that you can solve with cloud Security Suite, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help cloud security engineers to reach their goal: To enhance cloud security.

They will get to know, like and trust you. Eventually, they will buy your solution: Cloud Security Suite.


CybersecurityCloud SecurityCloud Security Suite

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