How to get customers forNext-Generation Application Security Platform

Where to find application security analysts in order to convert them to customers

The idea that helps Application Security Analysts

Application Security Analysts want to efficiently detect and mitigate security vulnerabilities in applications. However, they can't get it because they struggle to keep up with the constantly evolving threat landscape..

Therefore, they need to use your solution, e.g. AppSecHarbor.

Next-Generation Application Security Platform : AppSecHarbor is an AI-powered platform that continuously scans applications for vulnerabilities and provides real-time remediation guidance. Of course it is much better than the stuff from Veracode, Checkmarx, or Fortify!

How to find Application Security Analysts

You can get insights about the pain points of application security analysts if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

  • Find out where application security analysts hang out (Reddit, Mastodon, etc.)
  • Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
  • Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
  • If you find recurring questions or pet peeves of application security analysts, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
  • At the end of the blog post, invite them to use your solution: Next-Generation Application Security Platform.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find application security analysts

To get started, edit the values in the following 3 input fields and click “Search application security analysts”.

This is what will happen

  • An AI will brainstorm 5 good search keyword phrases for you to find application security analysts and their pain points in online forums on the internet.
  • With one click, you can search for each keyword phrase right away.
  • CustomerPing will present the search results to you.
  • If you think that one of those results looks like application security analysts wrote it, you can create a “customer radar station” on the forum where the post came from.
  • You describe what makes a post relevant to your business.
  • CustomerPing will “ping” you 24h a day, whenever application security analysts complain about their pet peeve: They struggle to keep up with the constantly evolving threat landscape..
  • Good for you because this is something that you can solve with next-Generation Application Security Platform, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help application security analysts to reach their goal: To efficiently detect and mitigate security vulnerabilities in applications.

They will get to know, like and trust you. Eventually, they will buy your solution: Next-Generation Application Security Platform.

CybersecurityApplication SecurityNext-Generation Application Security Platform

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