How to get customers forNext-Gen Application Security Platform

Where to find application security specialists in order to convert them to customers

The idea that helps Application Security Specialists

Application Security Specialists want to ensure the security of applications. However, they can't get it because they struggle to keep up with the rapidly evolving threat landscape.

Therefore, they need to use your solution, e.g. AppSec Pro.

Next-Gen Application Security Platform : A cutting-edge platform that uses AI and machine learning to continuously monitor and protect applications from emerging threats. Of course it is much better than the stuff from Veracode, Checkmarx, or Synopsys!

How to find Application Security Specialists

You can get insights about the pain points of application security specialists if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

  • Find out where application security specialists hang out (Reddit, Mastodon, etc.)
  • Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
  • Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
  • If you find recurring questions or pet peeves of application security specialists, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
  • At the end of the blog post, invite them to use your solution: Next-Gen Application Security Platform.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find application security specialists

To get started, edit the values in the following 3 input fields and click “Search application security specialists”.

This is what will happen

  • An AI will brainstorm 5 good search keyword phrases for you to find application security specialists and their pain points in online forums on the internet.
  • With one click, you can search for each keyword phrase right away.
  • CustomerPing will present the search results to you.
  • If you think that one of those results looks like application security specialists wrote it, you can create a “customer radar station” on the forum where the post came from.
  • You describe what makes a post relevant to your business.
  • CustomerPing will “ping” you 24h a day, whenever application security specialists complain about their pet peeve: They struggle to keep up with the rapidly evolving threat landscape.
  • Good for you because this is something that you can solve with next-Gen Application Security Platform, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help application security specialists to reach their goal: To ensure the security of applications.

They will get to know, like and trust you. Eventually, they will buy your solution: Next-Gen Application Security Platform.

CybersecurityApplication SecurityNext-Gen Application Security Platform

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