How to get customers forBlockchain Identity Management Platform

Where to find blockchain enthusiasts in order to convert them to customers

The idea that helps Blockchain Enthusiasts

Blockchain Enthusiasts want to securely manage their digital identity and protect their personal data. However, they can't get it because they struggle to control and verify the accuracy of their online identity across various platforms.

Therefore, they need to use your solution, e.g. SecureID.

Blockchain Identity Management Platform : SecureID is a blockchain-based identity management platform that allows users to securely manage and verify their digital identity across multiple online platforms. It offers encryption, verification, and user-controlled access features. Of course it is much better than the stuff from Civic, SelfKey, or uPort!

How to find Blockchain Enthusiasts

You can get insights about the pain points of blockchain enthusiasts if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

  • Find out where blockchain enthusiasts hang out (Reddit, Mastodon, etc.)
  • Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
  • Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
  • If you find recurring questions or pet peeves of blockchain enthusiasts, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
  • At the end of the blog post, invite them to use your solution: Blockchain Identity Management Platform.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find blockchain enthusiasts

To get started, edit the values in the following 3 input fields and click “Search blockchain enthusiasts”.

This is what will happen

  • An AI will brainstorm 5 good search keyword phrases for you to find blockchain enthusiasts and their pain points in online forums on the internet.
  • With one click, you can search for each keyword phrase right away.
  • CustomerPing will present the search results to you.
  • If you think that one of those results looks like blockchain enthusiasts wrote it, you can create a “customer radar station” on the forum where the post came from.
  • You describe what makes a post relevant to your business.
  • CustomerPing will “ping” you 24h a day, whenever blockchain enthusiasts complain about their pet peeve: They struggle to control and verify the accuracy of their online identity across various platforms.
  • Good for you because this is something that you can solve with blockchain Identity Management Platform, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help blockchain enthusiasts to reach their goal: To securely manage their digital identity and protect their personal data.

They will get to know, like and trust you. Eventually, they will buy your solution: Blockchain Identity Management Platform.

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