How to get customers forOn-Site Safety and Compliance Software
Where to find construction managers in order to convert them to customers
The idea that helps Construction Managers
Construction Managers want to enhance on-site safety and compliance. However, they can't get it because they struggle with ensuring all safety regulations are met and documented in real-time.
Therefore, they need to use your solution, e.g. SafeSite.
On-Site Safety and Compliance Software : SafeSite provides real-time monitoring of safety regulations compliance, incident reporting, and safety training for construction managers to enhance on-site safety. Of course it is much better than the stuff from SafetyCulture, or iAuditor!
How to find Construction Managers
You can get insights about the pain points of construction managers if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.
The process, step by step
One process that we can totally recommend is this:
- Find out where construction managers hang out (Reddit, Mastodon, etc.)
- Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
- Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
- If you find recurring questions or pet peeves of construction managers, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
- At the end of the blog post, invite them to use your solution: On-Site Safety and Compliance Software.
I described the process here in my blog post: Identify a hungry audience.
If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!
Step 1 to find construction managers
To get started, edit the values in the following 3 input fields and click “Search construction managers”.
This is what will happen
- An AI will brainstorm 5 good search keyword phrases for you to find construction managers and their pain points in online forums on the internet.
- With one click, you can search for each keyword phrase right away.
- CustomerPing will present the search results to you.
- If you think that one of those results looks like construction managers wrote it, you can create a “customer radar station” on the forum where the post came from.
- You describe what makes a post relevant to your business.
- CustomerPing will “ping” you 24h a day, whenever construction managers complain about their pet peeve: They struggle with ensuring all safety regulations are met and documented in real-time.
- Good for you because this is something that you can solve with on-Site Safety and Compliance Software, right?
What to do when you get a “customer ping”
When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.
Help construction managers to reach their goal: To enhance on-site safety and compliance.
They will get to know, like and trust you. Eventually, they will buy your solution: On-Site Safety and Compliance Software.
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