How to get customers forConstruction Project Collaboration Platform

Where to find construction project owners in order to convert them to customers

The idea that helps Construction Project Owners

Construction Project Owners want to improve project communication and transparency. However, they can't get it because they struggle to coordinate various stakeholders and track project milestones effectively.

Therefore, they need to use your solution, e.g. CollabBuild.

Construction Project Collaboration Platform : CollabBuild is a centralized platform that enables project owners to communicate with stakeholders, track project milestones, and monitor progress in real-time. It offers customizable dashboards and reporting tools for improved transparency. Of course it is much better than the stuff from Smartsheet, Asite, or Procore!

How to find Construction Project Owners

You can get insights about the pain points of construction project owners if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

Find out where construction project owners hang out (Reddit, Mastodon, etc.)
Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
If you find recurring questions or pet peeves of construction project owners, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
At the end of the blog post, invite them to use your solution: Construction Project Collaboration Platform.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find construction project owners

To get started, edit the values in the following 3 input fields and click “Search construction project owners”.

This is what will happen

An AI will brainstorm 5 good search keyword phrases for you to find construction project owners and their pain points in online forums on the internet.
With one click, you can search for each keyword phrase right away.
CustomerPing will present the search results to you.
If you think that one of those results looks like construction project owners wrote it, you can create a “customer radar station” on the forum where the post came from.
You describe what makes a post relevant to your business.
CustomerPing will “ping” you 24h a day, whenever construction project owners complain about their pet peeve: They struggle to coordinate various stakeholders and track project milestones effectively.
Good for you because this is something that you can solve with construction Project Collaboration Platform, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help construction project owners to reach their goal: To improve project communication and transparency.

They will get to know, like and trust you. Eventually, they will buy your solution: Construction Project Collaboration Platform.

Get your first customers now!

Construction Construction SoftwareConstruction Project Collaboration Platform