How to get customers forConstruction Site Productivity and Safety Management Platform

Where to find construction site supervisors in order to convert them to customers

The idea that helps Construction Site Supervisors

Construction Site Supervisors want to enhance productivity and safety on the job site. However, they can't get it because they struggle to oversee multiple tasks and ensure compliance with safety regulations.

Therefore, they need to use your solution, e.g. SafeSite Pro.

Construction Site Productivity and Safety Management Platform : SafeSite Pro is a comprehensive software solution that empowers construction site supervisors to efficiently manage tasks, track progress, and ensure compliance with safety regulations through real-time monitoring, reporting tools, and risk assessment features. Of course it is much better than the stuff from Fieldwire, or Rhumbix!

How to find Construction Site Supervisors

You can get insights about the pain points of construction site supervisors if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

  • Find out where construction site supervisors hang out (Reddit, Mastodon, etc.)
  • Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
  • Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
  • If you find recurring questions or pet peeves of construction site supervisors, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
  • At the end of the blog post, invite them to use your solution: Construction Site Productivity and Safety Management Platform.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find construction site supervisors

To get started, edit the values in the following 3 input fields and click “Search construction site supervisors”.

This is what will happen

  • An AI will brainstorm 5 good search keyword phrases for you to find construction site supervisors and their pain points in online forums on the internet.
  • With one click, you can search for each keyword phrase right away.
  • CustomerPing will present the search results to you.
  • If you think that one of those results looks like construction site supervisors wrote it, you can create a “customer radar station” on the forum where the post came from.
  • You describe what makes a post relevant to your business.
  • CustomerPing will “ping” you 24h a day, whenever construction site supervisors complain about their pet peeve: They struggle to oversee multiple tasks and ensure compliance with safety regulations.
  • Good for you because this is something that you can solve with construction Site Productivity and Safety Management Platform, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help construction site supervisors to reach their goal: To enhance productivity and safety on the job site.

They will get to know, like and trust you. Eventually, they will buy your solution: Construction Site Productivity and Safety Management Platform.


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