How to get customers forIntegrated Construction Project Management Platform
Where to find commercial construction project managers in order to convert them to customers
The idea that helps Commercial Construction Project Managers
Commercial Construction Project Managers want to reduce project delays and cost overruns. However, they can't get it because they face challenges in tracking progress, coordinating subcontractors, and managing timelines effectively.
Therefore, they need to use your solution, e.g. ConstructTrack.
Integrated Construction Project Management Platform : An all-in-one project management tool tailored for commercial construction project managers to track progress, streamline communication with subcontractors, and proactively identify and address potential delays and cost overruns. Of course it is much better than the stuff from Procore, or PlanGrid!
How to find Commercial Construction Project Managers
You can get insights about the pain points of commercial construction project managers if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.
The process, step by step
One process that we can totally recommend is this:
- Find out where commercial construction project managers hang out (Reddit, Mastodon, etc.)
- Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
- Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
- If you find recurring questions or pet peeves of commercial construction project managers, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
- At the end of the blog post, invite them to use your solution: Integrated Construction Project Management Platform.
I described the process here in my blog post: Identify a hungry audience.
If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!
Step 1 to find commercial construction project managers
To get started, edit the values in the following 3 input fields and click “Search commercial construction project managers”.
This is what will happen
- An AI will brainstorm 5 good search keyword phrases for you to find commercial construction project managers and their pain points in online forums on the internet.
- With one click, you can search for each keyword phrase right away.
- CustomerPing will present the search results to you.
- If you think that one of those results looks like commercial construction project managers wrote it, you can create a “customer radar station” on the forum where the post came from.
- You describe what makes a post relevant to your business.
- CustomerPing will “ping” you 24h a day, whenever commercial construction project managers complain about their pet peeve: They face challenges in tracking progress, coordinating subcontractors, and managing timelines effectively.
- Good for you because this is something that you can solve with integrated Construction Project Management Platform, right?
What to do when you get a “customer ping”
When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.
Help commercial construction project managers to reach their goal: To reduce project delays and cost overruns.
They will get to know, like and trust you. Eventually, they will buy your solution: Integrated Construction Project Management Platform.
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