How to get customers forAn inventory management system for building materials suppliers

Where to find building materials suppliers in order to convert them to customers

The idea that helps Building Materials Suppliers

Building Materials Suppliers want to optimize inventory management. However, they can't get it because they struggle with inventory tracking and stock-outs.

Therefore, they need to use your solution, e.g. Material Tracker Pro.

An inventory management system for building materials suppliers : Material Tracker Pro is a software solution that helps building materials suppliers keep track of their inventory levels, prevent stock-outs, and optimize their supply chain operations. Of course it is much better than the stuff from SAP Inventory Management, or NetSuite!

How to find Building Materials Suppliers

You can get insights about the pain points of building materials suppliers if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

  • Find out where building materials suppliers hang out (Reddit, Mastodon, etc.)
  • Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
  • Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
  • If you find recurring questions or pet peeves of building materials suppliers, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
  • At the end of the blog post, invite them to use your solution: An inventory management system for building materials suppliers.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find building materials suppliers

To get started, edit the values in the following 3 input fields and click “Search building materials suppliers”.

This is what will happen

  • An AI will brainstorm 5 good search keyword phrases for you to find building materials suppliers and their pain points in online forums on the internet.
  • With one click, you can search for each keyword phrase right away.
  • CustomerPing will present the search results to you.
  • If you think that one of those results looks like building materials suppliers wrote it, you can create a “customer radar station” on the forum where the post came from.
  • You describe what makes a post relevant to your business.
  • CustomerPing will “ping” you 24h a day, whenever building materials suppliers complain about their pet peeve: They struggle with inventory tracking and stock-outs.
  • Good for you because this is something that you can solve with an inventory management system for building materials suppliers, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help building materials suppliers to reach their goal: To optimize inventory management.

They will get to know, like and trust you. Eventually, they will buy your solution: An inventory management system for building materials suppliers.


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