How to get customers forDecentralized Finance Project Explorer

Where to find defi enthusiasts in order to convert them to customers

The idea that helps DeFi enthusiasts

DeFi enthusiasts want to discover new and promising decentralized finance projects. However, they can't get it because they have limited tools to research and evaluate DeFi projects.

Therefore, they need to use your solution, e.g. DeFi Discover.

Decentralized Finance Project Explorer : DeFi Discover is a cutting-edge platform that empowers DeFi enthusiasts to explore, research, and evaluate new and promising decentralized finance projects. It offers comprehensive project metrics, community reviews, and risk assessment tools for informed investment decisions. Of course it is much better than the stuff from DeBank, or DeFi Pulse!

How to find DeFi enthusiasts

You can get insights about the pain points of defi enthusiasts if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

  • Find out where defi enthusiasts hang out (Reddit, Mastodon, etc.)
  • Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
  • Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
  • If you find recurring questions or pet peeves of defi enthusiasts, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
  • At the end of the blog post, invite them to use your solution: Decentralized Finance Project Explorer.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find defi enthusiasts

To get started, edit the values in the following 3 input fields and click “Search defi enthusiasts”.

This is what will happen

  • An AI will brainstorm 5 good search keyword phrases for you to find defi enthusiasts and their pain points in online forums on the internet.
  • With one click, you can search for each keyword phrase right away.
  • CustomerPing will present the search results to you.
  • If you think that one of those results looks like defi enthusiasts wrote it, you can create a “customer radar station” on the forum where the post came from.
  • You describe what makes a post relevant to your business.
  • CustomerPing will “ping” you 24h a day, whenever defi enthusiasts complain about their pet peeve: They have limited tools to research and evaluate DeFi projects.
  • Good for you because this is something that you can solve with decentralized Finance Project Explorer, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help defi enthusiasts to reach their goal: To discover new and promising decentralized finance projects.

They will get to know, like and trust you. Eventually, they will buy your solution: Decentralized Finance Project Explorer.

BlockchainDecentralized Finance (DeFi)Decentralized Finance Project Explorer

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