How to get customers forBioprocess Optimization Software

Where to find industrial biotechnologists in order to convert them to customers

The idea that helps Industrial Biotechnologists

Industrial Biotechnologists want to optimize bioprocesses for sustainable production. However, they can't get it because they struggle with inefficient monitoring and control systems.

Therefore, they need to use your solution, e.g. BioOptimize.

Bioprocess Optimization Software : BioOptimize is a state-of-the-art software solution designed for industrial biotechnologists to enhance the efficiency of bioprocesses. It offers real-time monitoring, predictive analytics, and automated control features for sustainable production. Of course it is much better than the stuff from BioMaximizer, or BioproControl!

How to find Industrial Biotechnologists

You can get insights about the pain points of industrial biotechnologists if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

  • Find out where industrial biotechnologists hang out (Reddit, Mastodon, etc.)
  • Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
  • Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
  • If you find recurring questions or pet peeves of industrial biotechnologists, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
  • At the end of the blog post, invite them to use your solution: Bioprocess Optimization Software.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find industrial biotechnologists

To get started, edit the values in the following 3 input fields and click “Search industrial biotechnologists”.

This is what will happen

  • An AI will brainstorm 5 good search keyword phrases for you to find industrial biotechnologists and their pain points in online forums on the internet.
  • With one click, you can search for each keyword phrase right away.
  • CustomerPing will present the search results to you.
  • If you think that one of those results looks like industrial biotechnologists wrote it, you can create a “customer radar station” on the forum where the post came from.
  • You describe what makes a post relevant to your business.
  • CustomerPing will “ping” you 24h a day, whenever industrial biotechnologists complain about their pet peeve: They struggle with inefficient monitoring and control systems.
  • Good for you because this is something that you can solve with bioprocess Optimization Software, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help industrial biotechnologists to reach their goal: To optimize bioprocesses for sustainable production.

They will get to know, like and trust you. Eventually, they will buy your solution: Bioprocess Optimization Software.

BiotechnologyIndustrial BiotechnologyBioprocess Optimization Software

Related topics

Share this: