How to get customers forMaterials Genomics Platform

Where to find materials scientists in order to convert them to customers

The idea that helps Materials Scientists

Materials Scientists want to discover novel biomedical materials. However, they can't get it because they struggle to predict the properties of new materials at the molecular level.

Therefore, they need to use your solution, e.g. MateriGen.

Materials Genomics Platform : MateriGen is a breakthrough software that leverages materials genomics to predict the properties of new biomedical materials at the molecular level, enabling materials scientists to discover novel materials with targeted properties. Of course it is much better than the stuff from Citrine Informatics, or Materials Project!

How to find Materials Scientists

You can get insights about the pain points of materials scientists if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

  • Find out where materials scientists hang out (Reddit, Mastodon, etc.)
  • Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
  • Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
  • If you find recurring questions or pet peeves of materials scientists, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
  • At the end of the blog post, invite them to use your solution: Materials Genomics Platform.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find materials scientists

To get started, edit the values in the following 3 input fields and click “Search materials scientists”.

This is what will happen

  • An AI will brainstorm 5 good search keyword phrases for you to find materials scientists and their pain points in online forums on the internet.
  • With one click, you can search for each keyword phrase right away.
  • CustomerPing will present the search results to you.
  • If you think that one of those results looks like materials scientists wrote it, you can create a “customer radar station” on the forum where the post came from.
  • You describe what makes a post relevant to your business.
  • CustomerPing will “ping” you 24h a day, whenever materials scientists complain about their pet peeve: They struggle to predict the properties of new materials at the molecular level.
  • Good for you because this is something that you can solve with materials Genomics Platform, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help materials scientists to reach their goal: To discover novel biomedical materials.

They will get to know, like and trust you. Eventually, they will buy your solution: Materials Genomics Platform.

Biomedical EngineeringBiomedical MaterialsMaterials Genomics Platform

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