How to get customers forBiomaterial Discovery Platform

Where to find biomedical scientists in order to convert them to customers

The idea that helps Biomedical scientists

Biomedical scientists want to identify novel materials for medical implants. However, they can't get it because they struggle to characterize the properties of new biomaterials effectively.

Therefore, they need to use your solution, e.g. ImplantGenius.

Biomaterial Discovery Platform : An advanced software solution that leverages computational modeling and material science principles to evaluate the performance and biocompatibility of potential implant materials, accelerating the discovery process. Of course it is much better than the stuff from Granta Design, or MatWeb!

How to find Biomedical scientists

You can get insights about the pain points of biomedical scientists if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

  • Find out where biomedical scientists hang out (Reddit, Mastodon, etc.)
  • Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
  • Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
  • If you find recurring questions or pet peeves of biomedical scientists, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
  • At the end of the blog post, invite them to use your solution: Biomaterial Discovery Platform.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find biomedical scientists

To get started, edit the values in the following 3 input fields and click “Search biomedical scientists”.

This is what will happen

  • An AI will brainstorm 5 good search keyword phrases for you to find biomedical scientists and their pain points in online forums on the internet.
  • With one click, you can search for each keyword phrase right away.
  • CustomerPing will present the search results to you.
  • If you think that one of those results looks like biomedical scientists wrote it, you can create a “customer radar station” on the forum where the post came from.
  • You describe what makes a post relevant to your business.
  • CustomerPing will “ping” you 24h a day, whenever biomedical scientists complain about their pet peeve: They struggle to characterize the properties of new biomaterials effectively.
  • Good for you because this is something that you can solve with biomaterial Discovery Platform, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help biomedical scientists to reach their goal: To identify novel materials for medical implants.

They will get to know, like and trust you. Eventually, they will buy your solution: Biomaterial Discovery Platform.

Biomedical EngineeringBiomedical MaterialsBiomaterial Discovery Platform

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