How to get customers forImplant Simulation Software
Where to find clinical engineers in order to convert them to customers
The idea that helps Clinical Engineers
Clinical Engineers want to develop new implantable materials. However, they can't get it because they struggle to accurately predict the performance of biomaterials in vivo.
Therefore, they need to use your solution, e.g. ImplantSim.
Implant Simulation Software : ImplantSim is a revolutionary software that uses biomechanical modeling to simulate the performance of biomaterials inside the human body, helping clinical engineers design more effective and durable implantable materials. Of course it is much better than the stuff from BioSimulator, or ImplantPro!
How to find Clinical Engineers
You can get insights about the pain points of clinical engineers if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.
The process, step by step
One process that we can totally recommend is this:
- Find out where clinical engineers hang out (Reddit, Mastodon, etc.)
- Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
- Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
- If you find recurring questions or pet peeves of clinical engineers, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
- At the end of the blog post, invite them to use your solution: Implant Simulation Software.
I described the process here in my blog post: Identify a hungry audience.
If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!
Step 1 to find clinical engineers
To get started, edit the values in the following 3 input fields and click “Search clinical engineers”.
This is what will happen
- An AI will brainstorm 5 good search keyword phrases for you to find clinical engineers and their pain points in online forums on the internet.
- With one click, you can search for each keyword phrase right away.
- CustomerPing will present the search results to you.
- If you think that one of those results looks like clinical engineers wrote it, you can create a “customer radar station” on the forum where the post came from.
- You describe what makes a post relevant to your business.
- CustomerPing will “ping” you 24h a day, whenever clinical engineers complain about their pet peeve: They struggle to accurately predict the performance of biomaterials in vivo.
- Good for you because this is something that you can solve with implant Simulation Software, right?
What to do when you get a “customer ping”
When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.
Help clinical engineers to reach their goal: To develop new implantable materials.
They will get to know, like and trust you. Eventually, they will buy your solution: Implant Simulation Software.
Biomedical EngineeringBiomaterialsImplant Simulation Software
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