How to get customers forBiomaterial Research Collaboration Platform
Where to find biomedical engineers in order to convert them to customers
The idea that helps Biomedical Engineers
Biomedical Engineers want to develop innovative biomaterials. However, they can't get it because they struggle with the lack of a centralized platform for biomaterial research collaboration.
Therefore, they need to use your solution, e.g. BiomaterialsCollab.
Biomaterial Research Collaboration Platform : A cloud-based tool that enables biomedical engineers to collaborate on biomaterial design, testing, and analysis in real-time. Of course it is much better than the stuff from BioTechConnect, or Materiomics!
How to find Biomedical Engineers
You can get insights about the pain points of biomedical engineers if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.
The process, step by step
One process that we can totally recommend is this:
- Find out where biomedical engineers hang out (Reddit, Mastodon, etc.)
- Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
- Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
- If you find recurring questions or pet peeves of biomedical engineers, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
- At the end of the blog post, invite them to use your solution: Biomaterial Research Collaboration Platform.
I described the process here in my blog post: Identify a hungry audience.
If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!
Step 1 to find biomedical engineers
To get started, edit the values in the following 3 input fields and click “Search biomedical engineers”.
This is what will happen
- An AI will brainstorm 5 good search keyword phrases for you to find biomedical engineers and their pain points in online forums on the internet.
- With one click, you can search for each keyword phrase right away.
- CustomerPing will present the search results to you.
- If you think that one of those results looks like biomedical engineers wrote it, you can create a “customer radar station” on the forum where the post came from.
- You describe what makes a post relevant to your business.
- CustomerPing will “ping” you 24h a day, whenever biomedical engineers complain about their pet peeve: They struggle with the lack of a centralized platform for biomaterial research collaboration.
- Good for you because this is something that you can solve with biomaterial Research Collaboration Platform, right?
What to do when you get a “customer ping”
When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.
Help biomedical engineers to reach their goal: To develop innovative biomaterials.
They will get to know, like and trust you. Eventually, they will buy your solution: Biomaterial Research Collaboration Platform.
Biomedical EngineeringBiomaterialsBiomaterial Research Collaboration Platform
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