How to get customers forSkinSense Personalized Skincare Advisor
Where to find skincare professionals in order to convert them to customers
The idea that helps Skincare Professionals
Skincare Professionals want to provide personalized skincare recommendations. However, they can't get it because they struggle to keep up with the latest skincare ingredients and trends.
Therefore, they need to use your solution, e.g. SkinSense.
SkinSense Personalized Skincare Advisor : SkinSense is an innovative software tool that combines machine learning and expert dermatologist knowledge to offer personalized skincare recommendations to clients. It keeps skincare professionals up-to-date with the latest ingredients and trends in the industry. Of course it is much better than the stuff from SkinWizard, or DermExpert!
How to find Skincare Professionals
You can get insights about the pain points of skincare professionals if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.
The process, step by step
One process that we can totally recommend is this:
- Find out where skincare professionals hang out (Reddit, Mastodon, etc.)
- Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
- Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
- If you find recurring questions or pet peeves of skincare professionals, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
- At the end of the blog post, invite them to use your solution: SkinSense Personalized Skincare Advisor.
I described the process here in my blog post: Identify a hungry audience.
If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!
Step 1 to find skincare professionals
To get started, edit the values in the following 3 input fields and click “Search skincare professionals”.
This is what will happen
- An AI will brainstorm 5 good search keyword phrases for you to find skincare professionals and their pain points in online forums on the internet.
- With one click, you can search for each keyword phrase right away.
- CustomerPing will present the search results to you.
- If you think that one of those results looks like skincare professionals wrote it, you can create a “customer radar station” on the forum where the post came from.
- You describe what makes a post relevant to your business.
- CustomerPing will “ping” you 24h a day, whenever skincare professionals complain about their pet peeve: They struggle to keep up with the latest skincare ingredients and trends.
- Good for you because this is something that you can solve with skinSense Personalized Skincare Advisor, right?
What to do when you get a “customer ping”
When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.
Help skincare professionals to reach their goal: To provide personalized skincare recommendations.
They will get to know, like and trust you. Eventually, they will buy your solution: SkinSense Personalized Skincare Advisor.
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