How to get customers forSkinGenius: Personalized Skincare Recommendation Platform

Where to find skincare experts in order to convert them to customers

The idea that helps Skincare Experts

Skincare Experts want to personalize skincare recommendations for clients. However, they can't get it because they struggle to keep up with the latest research and ingredient trends.

Therefore, they need to use your solution, e.g. SkinGenius.

SkinGenius: Personalized Skincare Recommendation Platform : SkinGenius is an AI-powered platform that analyzes client skin profiles, lifestyle factors, and preferences to generate personalized skincare recommendations. It continuously updates its knowledge base with the latest research and trends to provide the most effective skincare solutions. Of course it is much better than the stuff from SkinAdvisor, or BeautyGenius!

How to find Skincare Experts

You can get insights about the pain points of skincare experts if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

  • Find out where skincare experts hang out (Reddit, Mastodon, etc.)
  • Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
  • Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
  • If you find recurring questions or pet peeves of skincare experts, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
  • At the end of the blog post, invite them to use your solution: SkinGenius: Personalized Skincare Recommendation Platform.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find skincare experts

To get started, edit the values in the following 3 input fields and click “Search skincare experts”.

This is what will happen

  • An AI will brainstorm 5 good search keyword phrases for you to find skincare experts and their pain points in online forums on the internet.
  • With one click, you can search for each keyword phrase right away.
  • CustomerPing will present the search results to you.
  • If you think that one of those results looks like skincare experts wrote it, you can create a “customer radar station” on the forum where the post came from.
  • You describe what makes a post relevant to your business.
  • CustomerPing will “ping” you 24h a day, whenever skincare experts complain about their pet peeve: They struggle to keep up with the latest research and ingredient trends.
  • Good for you because this is something that you can solve with skinGenius: Personalized Skincare Recommendation Platform, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help skincare experts to reach their goal: To personalize skincare recommendations for clients.

They will get to know, like and trust you. Eventually, they will buy your solution: SkinGenius: Personalized Skincare Recommendation Platform.

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