How to get customers forSkinCare Rx

Where to find skincare specialists in order to convert them to customers

The idea that helps Skincare Specialists

Skincare Specialists want to create personalized skincare routines for clients. However, they can't get it because they struggle to keep track of client preferences, skin conditions, and product recommendations.

Therefore, they need to use your solution, e.g. SkinCare Rx.

SkinCare Rx : An online platform that stores client profiles, tracks skincare progress, and suggests tailored routines based on individual needs. Of course it is much better than the stuff from SkinGenius, or DermAnalytics!

How to find Skincare Specialists

You can get insights about the pain points of skincare specialists if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

  • Find out where skincare specialists hang out (Reddit, Mastodon, etc.)
  • Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
  • Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
  • If you find recurring questions or pet peeves of skincare specialists, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
  • At the end of the blog post, invite them to use your solution: SkinCare Rx.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find skincare specialists

To get started, edit the values in the following 3 input fields and click “Search skincare specialists”.

This is what will happen

  • An AI will brainstorm 5 good search keyword phrases for you to find skincare specialists and their pain points in online forums on the internet.
  • With one click, you can search for each keyword phrase right away.
  • CustomerPing will present the search results to you.
  • If you think that one of those results looks like skincare specialists wrote it, you can create a “customer radar station” on the forum where the post came from.
  • You describe what makes a post relevant to your business.
  • CustomerPing will “ping” you 24h a day, whenever skincare specialists complain about their pet peeve: They struggle to keep track of client preferences, skin conditions, and product recommendations.
  • Good for you because this is something that you can solve with skinCare Rx, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help skincare specialists to reach their goal: To create personalized skincare routines for clients.

They will get to know, like and trust you. Eventually, they will buy your solution: SkinCare Rx.

Beauty and CosmeticsSkincareSkinCare Rx

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