How to get customers forRetail Beauty Analytics Platform
Where to find beauty retailers in order to convert them to customers
The idea that helps Beauty Retailers
Beauty Retailers want to improve inventory management and sales tracking. However, they can't get it because they struggle with manual processes and lack real-time insights into customer preferences.
Therefore, they need to use your solution, e.g. BeautyTrack.
Retail Beauty Analytics Platform : BeautyTrack is a cloud-based software that streamlines inventory management, tracks sales data in real-time, and provides detailed customer insights to help retailers make data-driven decisions. Of course it is much better than the stuff from RetailWave, or SalesOptimize!
How to find Beauty Retailers
You can get insights about the pain points of beauty retailers if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.
The process, step by step
One process that we can totally recommend is this:
- Find out where beauty retailers hang out (Reddit, Mastodon, etc.)
- Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
- Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
- If you find recurring questions or pet peeves of beauty retailers, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
- At the end of the blog post, invite them to use your solution: Retail Beauty Analytics Platform.
I described the process here in my blog post: Identify a hungry audience.
If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!
Step 1 to find beauty retailers
To get started, edit the values in the following 3 input fields and click “Search beauty retailers”.
This is what will happen
- An AI will brainstorm 5 good search keyword phrases for you to find beauty retailers and their pain points in online forums on the internet.
- With one click, you can search for each keyword phrase right away.
- CustomerPing will present the search results to you.
- If you think that one of those results looks like beauty retailers wrote it, you can create a “customer radar station” on the forum where the post came from.
- You describe what makes a post relevant to your business.
- CustomerPing will “ping” you 24h a day, whenever beauty retailers complain about their pet peeve: They struggle with manual processes and lack real-time insights into customer preferences.
- Good for you because this is something that you can solve with retail Beauty Analytics Platform, right?
What to do when you get a “customer ping”
When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.
Help beauty retailers to reach their goal: To improve inventory management and sales tracking.
They will get to know, like and trust you. Eventually, they will buy your solution: Retail Beauty Analytics Platform.
Beauty and CosmeticsSkincareRetail Beauty Analytics Platform
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