How to get customers forCareMatch - Personalized Product Recommender

Where to find personal care product consumers in order to convert them to customers

The idea that helps Personal Care Product consumers

Personal Care Product consumers want to discover new personal care products suited to their needs. However, they can't get it because they have difficulty navigating the wide range of personal care products available.

Therefore, they need to use your solution, e.g. CareMatch.

CareMatch - Personalized Product Recommender : CareMatch analyzes user preferences and needs to recommend personalized personal care products, making finding the right product effortless. Of course it is much better than the stuff from PersonalPicks, or CareSelect!

How to find Personal Care Product consumers

You can get insights about the pain points of personal care product consumers if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

Find out where personal care product consumers hang out (Reddit, Mastodon, etc.)
Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
If you find recurring questions or pet peeves of personal care product consumers, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
At the end of the blog post, invite them to use your solution: CareMatch - Personalized Product Recommender.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find personal care product consumers

To get started, edit the values in the following 3 input fields and click “Search personal care product consumers”.

This is what will happen

An AI will brainstorm 5 good search keyword phrases for you to find personal care product consumers and their pain points in online forums on the internet.
With one click, you can search for each keyword phrase right away.
CustomerPing will present the search results to you.
If you think that one of those results looks like personal care product consumers wrote it, you can create a “customer radar station” on the forum where the post came from.
You describe what makes a post relevant to your business.
CustomerPing will “ping” you 24h a day, whenever personal care product consumers complain about their pet peeve: They have difficulty navigating the wide range of personal care products available.
Good for you because this is something that you can solve with careMatch - Personalized Product Recommender, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help personal care product consumers to reach their goal: To discover new personal care products suited to their needs.

They will get to know, like and trust you. Eventually, they will buy your solution: CareMatch - Personalized Product Recommender.

Get your first customers now!

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