How to get customers forEcoScan Skincare: Natural Product Identifier

Where to find natural and organic beauty enthusiasts in order to convert them to customers

The idea that helps Natural and Organic Beauty Enthusiasts

Natural and Organic Beauty Enthusiasts want to find effective natural skincare products. However, they can't get it because they struggle to differentiate between truly natural products and greenwashed ones.

Therefore, they need to use your solution, e.g. EcoScan Skincare.

EcoScan Skincare: Natural Product Identifier : EcoScan Skincare uses AI and machine learning to analyze ingredients in skincare products and determine their level of naturalness, helping users make informed choices. Of course it is much better than the stuff from SkincareRadar, or GreenBeautyInsider!

How to find Natural and Organic Beauty Enthusiasts

You can get insights about the pain points of natural and organic beauty enthusiasts if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

Find out where natural and organic beauty enthusiasts hang out (Reddit, Mastodon, etc.)
Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
If you find recurring questions or pet peeves of natural and organic beauty enthusiasts, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
At the end of the blog post, invite them to use your solution: EcoScan Skincare: Natural Product Identifier.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find natural and organic beauty enthusiasts

To get started, edit the values in the following 3 input fields and click “Search natural and organic beauty enthusiasts”.

This is what will happen

An AI will brainstorm 5 good search keyword phrases for you to find natural and organic beauty enthusiasts and their pain points in online forums on the internet.
With one click, you can search for each keyword phrase right away.
CustomerPing will present the search results to you.
If you think that one of those results looks like natural and organic beauty enthusiasts wrote it, you can create a “customer radar station” on the forum where the post came from.
You describe what makes a post relevant to your business.
CustomerPing will “ping” you 24h a day, whenever natural and organic beauty enthusiasts complain about their pet peeve: They struggle to differentiate between truly natural products and greenwashed ones.
Good for you because this is something that you can solve with ecoScan Skincare: Natural Product Identifier, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help natural and organic beauty enthusiasts to reach their goal: To find effective natural skincare products.

They will get to know, like and trust you. Eventually, they will buy your solution: EcoScan Skincare: Natural Product Identifier.

Get your first customers now!

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