How to get customers forAuthenticity Verification Platform for Natural Beauty Products

Where to find green beauty advocates in order to convert them to customers

The idea that helps Green Beauty Advocates

Green Beauty Advocates want to adopt sustainable beauty practices. However, they can't get it because they struggle to identify truly natural and organic products.

Therefore, they need to use your solution, e.g. EcoEssence.

Authenticity Verification Platform for Natural Beauty Products : EcoEssence is a blockchain-enabled platform that verifies the authenticity of natural and organic beauty products, providing consumers with transparency about the sourcing, production, and sustainability practices of brands. It helps users make informed choices in their green beauty journey. Of course it is much better than the stuff from Think Dirty, EWG Skin Deep, or GoodGuide!

How to find Green Beauty Advocates

You can get insights about the pain points of green beauty advocates if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

Find out where green beauty advocates hang out (Reddit, Mastodon, etc.)
Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
If you find recurring questions or pet peeves of green beauty advocates, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
At the end of the blog post, invite them to use your solution: Authenticity Verification Platform for Natural Beauty Products.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find green beauty advocates

To get started, edit the values in the following 3 input fields and click “Search green beauty advocates”.

This is what will happen

An AI will brainstorm 5 good search keyword phrases for you to find green beauty advocates and their pain points in online forums on the internet.
With one click, you can search for each keyword phrase right away.
CustomerPing will present the search results to you.
If you think that one of those results looks like green beauty advocates wrote it, you can create a “customer radar station” on the forum where the post came from.
You describe what makes a post relevant to your business.
CustomerPing will “ping” you 24h a day, whenever green beauty advocates complain about their pet peeve: They struggle to identify truly natural and organic products.
Good for you because this is something that you can solve with authenticity Verification Platform for Natural Beauty Products, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help green beauty advocates to reach their goal: To adopt sustainable beauty practices.

They will get to know, like and trust you. Eventually, they will buy your solution: Authenticity Verification Platform for Natural Beauty Products.

Get your first customers now!

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