How to get customers forHairGenius: Data-Driven Haircare Recommendation Platform

Where to find haircare professionals in order to convert them to customers

The idea that helps Haircare Professionals

Haircare Professionals want to provide customized haircare solutions for clients. However, they can't get it because they struggle with creating personalized product recommendations without data-driven insights.

Therefore, they need to use your solution, e.g. HairGenius.

HairGenius: Data-Driven Haircare Recommendation Platform : HairGenius utilizes machine learning algorithms to analyze client hair profiles and suggest tailored solutions, including product recommendations and styling tips. Of course it is much better than the stuff from HairWizard, or StyleSavvy!

How to find Haircare Professionals

You can get insights about the pain points of haircare professionals if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

  • Find out where haircare professionals hang out (Reddit, Mastodon, etc.)
  • Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
  • Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
  • If you find recurring questions or pet peeves of haircare professionals, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
  • At the end of the blog post, invite them to use your solution: HairGenius: Data-Driven Haircare Recommendation Platform.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find haircare professionals

To get started, edit the values in the following 3 input fields and click “Search haircare professionals”.

This is what will happen

  • An AI will brainstorm 5 good search keyword phrases for you to find haircare professionals and their pain points in online forums on the internet.
  • With one click, you can search for each keyword phrase right away.
  • CustomerPing will present the search results to you.
  • If you think that one of those results looks like haircare professionals wrote it, you can create a “customer radar station” on the forum where the post came from.
  • You describe what makes a post relevant to your business.
  • CustomerPing will “ping” you 24h a day, whenever haircare professionals complain about their pet peeve: They struggle with creating personalized product recommendations without data-driven insights.
  • Good for you because this is something that you can solve with hairGenius: Data-Driven Haircare Recommendation Platform, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help haircare professionals to reach their goal: To provide customized haircare solutions for clients.

They will get to know, like and trust you. Eventually, they will buy your solution: HairGenius: Data-Driven Haircare Recommendation Platform.


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