How to get customers forBrandMatch: Beauty Influencer Collaboration Platform

Where to find beauty influencers in order to convert them to customers

The idea that helps Beauty Influencers

Beauty Influencers want to collaborate with brands for sponsored content. However, they can't get it because they struggle to find relevant brands to partner with.

Therefore, they need to use your solution, e.g. BrandMatch.

BrandMatch: Beauty Influencer Collaboration Platform : BrandMatch is a platform that connects beauty influencers with relevant brands for sponsored content collaborations. Of course it is much better than the stuff from InfluencerDB, AspireIQ, or Upfluence!

How to find Beauty Influencers

You can get insights about the pain points of beauty influencers if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

  • Find out where beauty influencers hang out (Reddit, Mastodon, etc.)
  • Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
  • Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
  • If you find recurring questions or pet peeves of beauty influencers, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
  • At the end of the blog post, invite them to use your solution: BrandMatch: Beauty Influencer Collaboration Platform.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find beauty influencers

To get started, edit the values in the following 3 input fields and click “Search beauty influencers”.

This is what will happen

  • An AI will brainstorm 5 good search keyword phrases for you to find beauty influencers and their pain points in online forums on the internet.
  • With one click, you can search for each keyword phrase right away.
  • CustomerPing will present the search results to you.
  • If you think that one of those results looks like beauty influencers wrote it, you can create a “customer radar station” on the forum where the post came from.
  • You describe what makes a post relevant to your business.
  • CustomerPing will “ping” you 24h a day, whenever beauty influencers complain about their pet peeve: They struggle to find relevant brands to partner with.
  • Good for you because this is something that you can solve with brandMatch: Beauty Influencer Collaboration Platform, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help beauty influencers to reach their goal: To collaborate with brands for sponsored content.

They will get to know, like and trust you. Eventually, they will buy your solution: BrandMatch: Beauty Influencer Collaboration Platform.

Beauty and CosmeticsBeauty InfluencersBrandMatch: Beauty Influencer Collaboration Platform

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